Set up your tickets for success! Here are the best practices for a successful ticket. This article is paired with the article “How to Create a Graphic Request.”
- Title your ticket.
This includes the following:- Name of the Client
- Type of Ticket (display, social, email, post card, etc.)
- Month & Year of Campaign
- Provide proper copy.
This includes the following:- Headline (30 – 50 characters)
- Tagline (60 – 90 characters)
- Call to Action (30 characters) (display only)
Emails and print items will need all copy provided and/or approved before design can begin.
Don’t have copy? Stop right there! Not providing copy could delay your ticket by up to three additional days. When you create your ticket, please make sure to check the box that says "Copy Needed" so it can be properly routed through our system. Bonus points for reaching out to our copywriter, Nick, ahead of time so he knows to nab that ticket and keep you and your client on track. He can be reached at nbeltramo@2060digital.com.
- Provide an image.
There is an article detailing this process further called “iStock/Photography Direction.” In short, please provide a high-quality image from the client or a suggested iStock for us to work with. It can be an exact photo for use or an inspirational photo to help convey the “feel” of the ad and provide direction to the designers. Please make note in the ticket if the image is for inspirational purposes or exact use. - Provide a logo.
A high quality logo is required. Vector (.eps, .ai, or .svg) or transparent PNG are preferred. - Provide brand guidelines & client info.
This includes the following:- Any official guidelines in the form of a link or PDF (clients may or may not have these for their company)
- Client’s website
- Client’s social media accounts
This helps us understand their brand (whether it is defined in guidelines or not) and try to convey the same “vibe” of messaging.
- Provide campaign info.
This includes the following:- Target clientele demographic
- Goal of campaign (brand awareness, drive sales, schedule appointments, etc.)
- Post copy (social only) (This helps us create a graphic that goes well with the text content you intend to pair it with!)
- Any client requests or “don’ts”
This helps us create an ad that serves its intended purpose. We sure don’t want to hand you an ad with rainbows and butterflies on it when it is actually intended for a lawn service marketed to adults. (It would take some serious miscommunication to land on this type of mix-up, but you’ve been warned.)
As always, if you have any questions, please direct them to the design team. We’d be happy to help! Our creative director Chad can be reached at ctjohnson@2060digital.com.